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Think about the Search Engines First |
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| Many web designers say that they will submit
your new web site to 1,000+ search engines, which sounds great |
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| What they DON'T tell you is
how quick and easy it is to do this (they simply go to a submittal web site (there are heaps),
type in your web site and email addresses, click Submit and that's it! Your web site is
submitted to 1,000+ search engines automatically |
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| Also, I wouldn't dream of using a submittal web site
to submit to the top deep search engines nor the Directories, particularly Yahoo. They're much
too important! I submit my web site manually. |
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| The other thing they don't tell you is that there's
a whole lot more to getting good search engine rankings for your web site than simply submitting.
That's the easy part. I designed my web site initially without even thinking about the search engines and, then,
had to turn around and spend weeks re-doing it |
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| I learnt the hard way that at the very beginning
of setting up a web site, you must keep the search engines in mind. OK, one of the first things
you do is choose a domain name, probably your company name. I chose nailitnow because it
was catchy (I wanted "justdoit", but that name was already taken by a well-known company)
and it "said" what this site is all about; stop thinking about it - just nail it now |
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| This was my first step as a webmaster and, already,
I had made two major search engine mistakes: 1) if possible, your PRODUCT should be part of
your web site address and 2) most directories, eg, Yahoo, list web sites in alphabetical order. I have three
products on my web site so, even today, I couldn't add my product to my web site
address, but I could have chosen a name beginning with one of the first few letters of the alphabet |
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| OK, your product in your web site address is important
if it is possible, but what else? Let's take the page you usually design first, your Home page.
Many people use their Home page to tell visitors how good they are. Wrong. Visitors won't read
all this stuff; they want to see WHAT YOU HAVE TO OFFER! (I think your About Us page is where
you could brag a little about your company and products if you wanted to) |
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| The title, description and keywords in your meta tags
are search engine important, but so is every word on the page. It MATTERS how many times your
keywords appear in the first 25 words and, then, the rest of your page, keyword density of the whole page (ie, the ratio of keyword
to non-keyword on your page), whether you use heading tags on your page, etc |
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| And how do you choose which keywords to use for your
products? I decided that searchers wanting to learn to type would search for
"touch typing". WRONG again (more wasted weeks re-doing my web pages) |
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| So, why would anyone think it's so fantastic if a
web site designer says that they will submit your web site to 1,000+ search engines? That's the
easy part!
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email: georgie@nailitnow.com.au |
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